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Whether you’ve got a warehouse full of stock to shift or just some ‘cash in the attic’ then you’re welcome on board! Read on for our tips on selling in online auctions…
A good place to start is by taking a look at our website, you can get a feel for what we have in auction at the moment as well as how it’s listed. You can also browse our blogs for lots of useful info and tips to get you on the fast track to being a top seller.
First you need to register your details with us to create an account and get access to our sellers area where you can upload your lot/s. Once we’ve got your details and some information on what you’re looking to sell we can give you a hand to take the next steps.
Once you’ve registered you’re able to upload your items for sale and we can take care of the rest for you to get it in front of the right audience. You’ll hold onto it until the sale is complete and then you ship it directly to your customer. The buyer covers the cost of delivery, so you’re not footing the bill for the items they win.
Mark your lots as shipped to create a payment request in vendor statements and our team will get your money to you in 14 days.
Writing detailed descriptions can make all the difference! If you are after some extra info on your lot/s then a bit of research can give you some more background, for example if you are listing art, antiques or collectables then lots of details including history of the item can give you an advantage. It’ll also help you decide if you want to place a reserve on the item, and how much this should be.
Think about the best way to show off your items, high resolution quality images with a plain background will stand out in the crowd. Try and include as many photos as possible, showing any imperfections and features. It’s important that the images and description show the lot/s accurately and clearly.
If you have a price you need to achieve for your lot/s then you can set a reserve. Remember that bids below your reserve amount won’t secure a sale so your reserve should be set at the lowest amount you’re happy to accept. Once the bidding hits that amount then the sky's the limit!
If you’re selling stock in bulk or retail returns then doing a no reserve/opening bid wins approach could work in your favour. These auctions get a lot of attention and get the counter bidding going, which can drive the prices up overall.
We'd always recommending factoring in a budget for additional marketing to get your lots in front of as many eyes as possible. Our expert in-house team can create bespoke campaigns for your lots to suit a variety of budgets and make sure you get your items in front of their target audience.
We can help to guide you through the process and advise you on the best route to take to achieve your goals. Whether that’s a private auction aimed at a particular target market or a collective auction with other lots that will compliment yours, we have a solution for you. You can email us at contact@williamgeorge.com or say hi on our live chat during working hours. We’re a friendly bunch who will be happy to answer any questions you may have.
Head over to our Seller’s Area to see lots more information on selling with us.